"We won't hit the number with the way my people are selling."
And maybe you're caught in the harder version of it. You don't want to run a scripted churn-and-burn shop. You also don't want to disappear into a personal-development haze. You already know the things that actually move a rep live somewhere under the surface. But if you lean into that, do you still get the number?
That question is the reason this company exists.
Before she questioned the methodology, she taught it.
Miya Dias · Co-founder & Head of Training
Five years as head trainer at Winning by Design. She trained the trainers.
Teams Miya trained during those five years at Winning by Design, where she also trained the other trainers.
"I trained sales methodology for years and watched half the room stay disengaged. The workshop lands, the laminated cards go out, and for two weeks the calls sound different. Then the room drifts back to what it always did.
I've also watched the other extreme: all mindset, all energy, nobody able to point at the pipeline. Both fail, and they fail for the same reason. Methodology without engagement is burning dollars with your lighter. Engagement without methodology is a nice afternoon.
So I'm not loyal to methodology, and I'm not loyal to mindset. I'm loyal to your number. I train everything that moves it."
Miya Dias
We sell sales methodology. The customized kind.
Every rep walks away with a playbook built for them. We call it their DUC: their specific move for Discovery, their specific move for Urgency, their specific move for Close. Plus their domino: the single highest-leverage exercise to train first.
One rep's playbook looks nothing like the next one's. That's the point. Personalized methodology is engaging methodology, and engaging methodology is the kind still in use in six months.
Same DNA as every framework you've run.
SPICED, JOLT, Challenger, Sandler: every methodology runs on the same underlying code. Discovery, Urgency, Close. We don't replace the code; we customize the application, rep by rep. The architecture never moves: the DUC, the domino, the dossier, the scorecard. Think customized workout program: all muscle groups are hit, but prescribed in a way that actually motivates.
Their specific move for discovery.
Their specific move for urgency.
Their specific move for close.
Half of methodology is engagement. Nobody trains it.
Knowledge and activity get all the training dollars. Charge, the rep's own focus, motivation, and drive, decides whether any of it gets used. We train it explicitly, in addition to the basics, and we systematize it with AIM, the loop every rep keeps: Audit yourself mid-call. Intercept the old pattern. Move, imperfectly, in the new direction.
AIM isn't the sales methodology. It's the engagement loop that keeps each customized playbook alive after we're gone.
Examination before prescription.
Every engagement opens the same way: the Examination. We sit down with every rep, one-on-one, before we prescribe anything. You walk away with a dossier on the team, each rep's customized playbook, and a "real talk" leadership readout. The prescriptions are yours, whatever you decide next.
Then, if the fit is right, we train what we prescribed until it holds.
What's working, what isn't, and what to fix first. An outside read in thirty minutes, whether or not you ever hire us.